Wednesday, 13 February 2008

Nivea for men


The first of our Nivea for Men campaign, let us know what you think...

2 comments:

Anonymous said...

Nice little execution for Nivea for Men... I like the art direction too.

I'd maybe try and push the 'not acceptable' examples so they can't be misunderstood. The thong swimmer works well.

Perhaps think, why is Nivea now acceptable...? Some men may think it still isn't and not feel comfortable with the idea of using it. What reason do they have to believe it is now ok?

Simple strategy, nice work!

Anonymous said...

GREAT WAY to talk about the prejudice of the use of some products